Inside Spotify House Seoul — 3 floors built around the listener
A vending machine is stocked with snacks the performers picked themselves. A telephone receiver that plays back a message recorded by whichever artist's number you dial. A Jenga set that assembles a playlist as it comes apart. Spotify has crammed all of this into a three-story building in Seongsu-dong in Seongdong District, one of Seoul's most bustling, trendiest neighborhoods. Spotify House…
Seoul's Anderson C district now hosts Spotify House Seoul, the music streaming platform's largest three-story installation. Spanning all three floors of the Seongsu-dong building, the structure immerses visitors in Spotify's functionality within a walk-in environment.
The ground floor houses six themed zones, each featuring a distinct aspect of the app. The top floor presents a stage visible from every corner, where live performances fill the initial three evenings. Genre-specific concerts alternate with room-style concerts during the final day.
Performers stocked a snack vending machine with self-chosen treats. A telephone receiver plays a personalized message dictated by the dialled artist's number. A Jenga set assembles a playlist as it disassembles. The Spotify Code, a scannable barcode, connects every stop back to the platform.
Live acts took center stage for the first three nights, divided by genre. The closing day focused solely on room-style performances, keeping the rooms open for exploration. Reporters were granted a walkthrough of the space just before the doors opened on Thursday, concluding Sunday's festivities.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Inside Spotify House Seoul — 3 floors built around the listener koreatimes.co.kr
