How to build a fragrance wardrobe: Shop for occasions and learn to layer
Farewell, “signature scent”, your time is up. No longer content with smelling the same for day, night, work and play, fragrance fans are carefully collecting their own personal array of perfumes to wear according to time of day, mood, season or occasion. Called the “fragrance wardrobe”, the trend involves putting together a selection of perfumes that complement the different parts of your life,…
The concept of a "fragrance wardrobe" is gaining popularity among perfume enthusiasts. Instead of sticking to a single signature scent for all occasions, fragrance fans are now curating a collection of perfumes to wear according to different aspects of their lives, such as time of day, mood, season, or occasion. This trend is influenced by the modern reach of social media and the Middle Eastern love for layering aromas.
According to Shareez Simmadari, an Abu Dhabi-based content creator, a fragrance wardrobe is similar to a clothing wardrobe, where one wouldn't expect one outfit to work for every season, occasion, mood, and version of themselves. She emphasizes that having a thoughtful selection of fragrances that serve different purposes in life is the key.
Building a fragrance wardrobe not only prevents boredom but also caters to varying degrees of heat in the UAE, making some perfumes more suitable for summer than winter. Shareez Simmadari further explains that the goal is to express oneself on a particular day through their chosen fragrance.
The influence of social media plays a significant role in shaping fragrance choices. Influencers now control the narrative and drive sales through in-app storytelling. On platforms like TikTok, where the hashtag #perfumetok has amassed over six billion views, many consumers are buying perfumes without even testing them in person.
Ravi Ramchandani, event director of Notes Dubai and Beautyworld Dubai, notes that today's audience is younger and shops differently, discovering scents through social media and buying them based on descriptions they hear.
Layering perfumes is a key aspect of building a fragrance wardrobe, allowing wearers to create new scent combinations by blending different notes. Zeynah and Layla, who post as @ScentedSisterz, compare the fragrance wardrobe to a palette, where each fragrance can be softened, brightened, or deepened with complementary notes. They emphasize that there are no strict rules for building a fragrance wardrobe, and individuals can explore their preferences without limitations.
When starting to build a scent collection, it's recommended to examine existing perfumes for common threads and consider the day-to-day scents one enjoys. By exploring outside of comfort zones and testing perfumes on the skin, individuals can discover new aspects of their favorite fragrances and create a diverse and personal fragrance wardrobe.
Written by urgent.news from The National Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
