'High-value' Dubai property in demand in shift from luxury market

Dubai's real estate market is shifting towards more affordable properties as investor confidence returns, according to experts at the International Property Show. While ultra-luxury properties above Dh10 million ($2.72 million) have seen a decline in demand, there is still interest from buyers looking for high-value homes that offer quality, comfort, and luxury at more accessible price points.

Developers report that the typical investor's budget has risen, with a significant portion of transactions now falling between Dh1 million ($272,000) and Dh2 million ($544,000). Azizi Developments, a major developer in the emirate, saw sales fall by 70% during regional tensions but has since recovered to around 80% of previous levels.

Domestic demand for lower-priced homes remains strong, with many domestic buyers becoming homeowners. The Dubai Branded Residences Report H1 2026 showed a more selective phase for the branded residence market, with transaction volume declining 21% year-on-year and sales value decreasing 47% to Dh22.1 billion ($6.02 billion). New buyers have been slower to make decisions and more selective about their investments.

While the market remains positive in the medium term, there is a growing demand for mid-to-high-range properties that offer excellent design, good amenities, sustainability, connectivity, and quality construction at a price point that makes sense to buyers.