Democrats struggled to win young voters in 2024. Progressives plan to reach them at campuses and quinceañeras
After young people shifted right for Trump, Democratic-aligned groups across the US are eager to capture gen Z voters where they are before November’s midterm elections On the first day of the fall semester at California State University, Northridge, student organizers holding “Hot People Vote” signs wheeled a bright pink wagon outside the student union. They offered “no strings attached” donuts,…
In 2024, Democrats are grappling with the challenge of attracting young voters, particularly Gen Z. In an effort to reach this demographic, progressive groups across the United States are focusing on college campuses and cultural events like quinceañeras. At the start of the fall semester at California State University, Northridge, student organizers took to the streets with vibrant signs and a colorful wagon, offering free donuts, heart-shaped sunglasses, and voting materials.
Despite the sweltering heat, they managed to engage dozens of passersby, providing them with voting information and encouraging them to register. One student expressed her disillusionment with politics, but after a conversation with volunteer Dzian Tran, she agreed to get more information about voting by scanning a QR code on her phone.
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