Best Seat in the House: How NBC Shaped Sports Broadcasting With Historic Firsts, Innovations and Relentless Drive to Serve Fans
A century ago, NBC’s leaders were quick to recognize the importance of sports as a cornerstone of the fledgling national radio network. On New Year’s Day 1927, NBC carried the first coast-to-coast live broadcast of a sporting event, the Rose Bowl football game between Stanford and Alabama (which ended in a tie). Top-tier teams, leagues […]
We haven't written up this one. Variety has the full story — the link below goes straight to it.
