BAT Rothmans' glo HYPER pro+ focuses on easy use
BAT Rothmans has launched glo HYPER pro+, a heated-tobacco device designed to streamline user experience, from heating and operation to maintenance. The product was officially released on Aug. 18, marking the company’s first new product launch in about two years since the release of glo HYPER pro in 2024. BAT Rothmans said the new device reflects a growing trend in which consumer electronics…
BAT Rothmans has introduced a new heated-tobacco device called glo HYPER pro+, which aims to simplify the user experience. The product was officially unveiled on August 18, marking the company's first new release in nearly two years since the glo HYPER pro was launched in 2024. BAT Rothmans emphasized that this new device is a response to the trend in consumer electronics where companies compete not only on performance but also on ease of use.
According to the 2024 Household Appliance and Electronics Study by the American Customer Satisfaction Index, ease of operation, initial setup, and menu navigation are crucial factors in customer satisfaction for electronic devices. The company aimed to reduce inconvenience for adult smokers throughout the device's use cycle with the glo HYPER pro+.
A standout feature is the device's heating time, which is significantly reduced to just 10 seconds through the use of QuickStart technology. This is twice as fast as the standard mode of its predecessor, showcasing the company's focus on making the device more convenient for users.
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- BAT Rothmans' glo HYPER pro+ focuses on easy use koreatimes.co.kr
