As online eyewear matures, GlassesUSA’s parent company doubles down on vertical integration
Online eyewear has reached a new phase of maturity, as consumers grow more confident purchasing prescription products digitally and as retailers invest in faster fulfillment, improved fit technology and more seamless omnichannel journeys. Sponsored by Optimax Eyewear Group.
Optimax Eyewear, the parent company of GlassesUSA.com, has solidified its position in the evolving online eyewear market by embracing a vertically integrated business model. Founded in 2008 by CEO Daniel Rothman, COO Eldad Rothman and CTO Roy Yamner, Optimax now oversees several eyewear brands, including GlassesUSA, OTTICA, FORK Eyewear and United Vision Plan.
The company's comprehensive approach, encompassing design, production, e-commerce, technology, manufacturing and vision care, reflects the multi-faceted nature of the eyewear industry.
Rothman explains that the eyewear market is no longer one-dimensional. As consumers increasingly shop for prescription eyewear online, retailers must adapt to deliver the right selection, value, speed, service and confidence. To achieve this, Optimax has invested in technology, production, data and operations to streamline the entire customer journey. By consolidating these functions under one roof, the company can better serve its customers and compete effectively in an increasingly crowded and competitive market.
Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
