Apples nye toppsjef klar for storlansering

The first major test for Apple's new CEO begins on Wednesday at 7 PM with a slew of new products set to roll out. These include a brand new, premium iPhone model priced at over $20,000, according to Bloomberg. Bloomberg reports the price without taxes and other fees, which is around $2,000 in the U.S. John Ternus took over leadership of Apple's physical product division on September 1st, leading the development of a range of products like the iPhone, AirPods, and Mac.

Ternus has been with the company since 2001. He is the first product engineer to lead the company, according to the Financial Times. He succeeded Tim Cook's 15-year tenure, who continues as an executive vice president. The company's move comes as growth in product sales has slowed and investors are looking for new engaging units.

Apple's launch is dubbed "Surprise and Shine." Beyond the premium iPhone, there will be new "regular" iPhone models, codenamed iPhone 18 Pro and Pro Max, with mainly interior upgrades and a powerful new processor. New smartwatches will also be introduced, capable of continuously monitoring heart rate. Bloomberg also reports rumors of new AirPods, though without a camera, as previously speculated.

Other categories like iPad, Mac, and Apple TV will also see upgrades. Ternus follows in Tim Cook's footsteps who led Apple through a period where the stock price rose over 2,000 percent over 15 years. Apple now accounts for around seven percent of the S&P 500 index, up from three percent. Financial Times notes Cook's tenure in Apple: Ternus worked under Jobs and had Cook as a mentor.

Whether he can lead Apple to the same heights as his predecessors remains to be seen. Since taking over, the stock has dropped around 2.7 percent.