Apple lleva los iPhone 18 Pro a nuevos máximos de precio

Apple's latest iPhone, the 18 Pro, has taken the headlines by storm, but the company has also shaken up its Pro line-up by raising prices, as anticipated due to component price increases, especially memory. The price hikes apply to all models, but are most noticeable in versions with higher storage capacities. The iPhone 18 Pro jumps from €1,319 to €1,469 for its base model, and the Pro Max goes from €1,469 to €1,619 – an increase of €150.

However, as storage capacity rises, so do the price differences. The 1 TB iPhone 18 Pro reaches €2,219, up from €1,819, while the 1 TB Pro Max climbs from €1,969 to €2,369. The biggest jump occurs in the 2 TB model, where the iPhone 18 Pro Max price soars by €650 to €3,119, marking a 26% increase – the first time an iPhone exceeds €3,000 in Spain.

Jefferies believes Apple has applied more moderate price hikes than expected for the 256 and 512 GB versions to limit demand impact. The bank thinks Apple is trying to protect sales volume despite aggressive component price hikes, at the expense of margins. The Duo, a foldable iPhone, launches alongside these changes. Apple CEO John Ternus justifies the entry into this category by the need for larger screens without sacrificing portability, and defends the new format against other foldables that seem awkwardly combined.

The Duo hits stores on October 23 with prices ranging from €2,339 to €3,839, higher than Samsung's Z Fold8 Ultra, which starts at around €2,199. Despite this, Jefferies notes the Duo's launch price is lower than expected, potentially boosting its adoption but also risking cannibalizing iPhone 18 Pro sales. IDC sees the appeal of foldables in their ability to boost business value rather than just volume, predicting Apple will sell about 10 million units in the first year, generating around $27 billion in revenue from this single product.

Apple has delayed the iPhone 18 and lower models until next year, reserving the holiday campaign for higher-priced phones.