Apple iPhone 18 Pro and Pro Max Are Official. Here’s What’s New
Apple took the wraps off its new flagship phones at its “Surprise and Shine” event
Apple has unveiled the iPhone 18 Pro and the larger iPhone 18 Pro Max during their "Surprise and Shine" event on September 9. The devices boast numerous enhancements from their processors to their cameras and more. As this is an evolving story, this article will be updated with additional details as Apple shares further information during the live event.
Rumors surrounding the iPhone 18 Pro and Pro Max have surfaced in recent months, ranging from variable apertures in the main camera to smaller Dynamic Islands and new colors. However, these rumors have been eclipsed by the more significant rumor of Apple introducing its first folding smartphone. The exact name for this device, whether it will be called the iPhone Fold, the iPhone Ultra, or the more recent Bloomberg speculation of the iPhone Duo, remains unknown.
It is also uncertain whether Apple will launch a base iPhone 18, with some reports suggesting the company will unveil a more affordable model at a separate event in Spring 2027. The iPhone 17 Pro and Pro Max were among the reviewer's favorites from the previous year, excelling in performance and camera capabilities. In fact, the 17 Pro's video skills were put to the test against a full-fledged cinema camera setup, where it held its ground admirably as part of a professional filmmaking setup.
Nevertheless, Apple continues to face intense competition in the photography sector, with Xiaomi and Leica's Leitzphone earning a CNET Editors' Choice award for their outstanding imaging skills. It remains to be seen how Apple's latest lineup will compare to its Android counterparts.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
