Why Liverpool's new shirt sponsor brings back memories of 2005 Istanbul miracle
There are some football partnerships that just seem to make sense. For Liverpool fans, this might be one of them. Liverpool have announced that Turkish Airlines will become their new main shirt sponsor from the 2027/28 season, replacing Standard Chartered and bringing an end to a 17 year era. But there is something rather fitting about the name that will replace it. Turkish Airlines. Istanbul.…
Liverpool's new shirt sponsor, Turkish Airlines, brings back memories from the 2005 Istanbul miracle. The Turkish airline will become their main club partner from June 1, 2027, replacing Standard Chartered after a 17-year partnership. The partnership, worth over £300 million, will be in place for five years. This deal marks a significant financial investment for Liverpool.
While the airline will replace Standard Chartered as the main sponsor, it will continue to support the club as a global partner. The announcement of the new deal included a reference to the special memories fans have from 2005, when Liverpool achieved an incredible comeback in the Champions League final. Chief commercial officer Ben Latty highlighted the strong foundations for this new partnership, rooted in those historic moments from two decades ago.
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