The Born Korea to launch coffee brand in Taiwan next year

Seoul, September 8 - The Born Korea, a prominent South Korean food franchise operator, has announced plans to launch its coffee brand, Paik s DABANG Coffee, in Taiwan next year, as part of its global expansion strategy. The company recently inked a 10-year master franchise agreement with a Taiwanese entity to establish 10 outlets in 2027, with the goal of expanding to over 150 outlets within the first five years.

The specific name of the Taiwanese partner remains undisclosed due to the latter's request. Master franchise agreements enable the master franchisee to open and operate outlets within a designated area, as well as sub-franchise them to independent parties. Beyond the existing operations in Japan, Singapore, and the Philippines, The Born Korea intends to venture into China, India, and the United States in the coming year.

The company currently manages 21 food and beverage franchise brands, such as Paik s Coffee, Paik s Bakery, Paik s Noodle, and Hanshin Pocha, which collectively operate 2,984 outlets in South Korea and 129 overseas locations spread across 13 countries.