Tennis Coaches Have Become a Hot New Ad Spot At the US Open
Tennis coaches are often shown on the broadcast from the player’s box.
At the US Open, tennis coaches have become an unexpected advertising opportunity, as seen in Madison Keys' recent victory. Keys' husband and coach, Bjorn Fratangelo, was prominently featured wearing Carvana-branded apparel during the celebratory handshake with her opponent, Alina Korneeva. This product placement is not an isolated incident, as other coaches such as Iva Jovic, Ben Shelton, Elina Svitolina, and Aryna Sabalenka's performance coach Jason Stacy have also been seen in branded merchandise.
The Grand Slam rulebook permits a maximum of two commercial logos on a player's kit, while coaches are not subject to any restrictions, making them attractive advertising partners. Coaches have been a target of advertisers for some time, with brands previously displaying sports-related logos on their attire. With the rise of social media, opportunities for brand exposure have expanded, leading to more coaches wearing ads.
Some teams may have uniform deals with brands, while others may be recommended by the coaches themselves. Coaches can also have separate sponsorship deals, as Stacy's team with IM8 shows. The financial struggles faced by players and coaches have made commercial sponsorships crucial for many, providing much-needed income and support. Carvana did not comment on the matter.
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