T-Mobile Arena’s outdoor plaza to become Paramount+ Plaza under multiyear deal

The outdoor entertainment area of T-Mobile Arena, located in Las Vegas, will be rebranded as Paramount+ Plaza as part of a multiyear agreement with the streaming service. This deal, arranged by AEG Global Partnerships, grants Paramount+ a presence at the venue year-round and designates it as the arena's exclusive streaming partner.

The plaza will showcase branded fan experiences, seasonal displays, and digital programming related to Paramount+ live sports, original series, films, and franchises. The partnership kicks off during Zuffa Boxing's Garcia vs. Benn fight week, with the ceremonial weigh-in scheduled for Sept. 11 at the plaza. Following that, the plaza's screens will air Noche UFC live ahead of the boxing event taking place inside T-Mobile Arena.

The boxing event will also be streamed globally on Paramount+ outside the United Kingdom and Ireland. Combat sports form a key link between the two partners, as Paramount+ is UFC's exclusive U.S. streaming partner, while T-Mobile Arena is the Las Vegas home for the promotion. The opening weekend will incorporate the partnership into the outdoor space, allowing fans to watch UFC programming prior to the boxing event inside.

Moving forward, the companies intend to tailor the plaza's programming and appearance to coincide with significant sports and entertainment events throughout the year. These activations will encompass both the plaza and the arena's exterior, providing promotional opportunities for Paramount+ programming and engaging visitors attending the venue's over 100 annual events.

The financial terms and exact duration of the multiyear agreement have not been disclosed in the announcement.