Surfshark bolsters its privacy empire with Optery data removal acquisition
Surfshark Group has acquired a majority stake in US data removal service Optery, adding a fifth privacy brand alongside Incogni, Ironwall, and HeyPolo.
Surfshark has expanded its privacy empire with the acquisition of data removal service Optery. This US-based specialist joins Incogni, Ironwall, and HeyPolo as part of Surfshark's cybersecurity ecosystem. The deal, announced on September 7, is believed to be a response to growing demand for data control in an AI-driven world, with the data broker market projected to reach $440 billion by 2032.
Optery specializes in finding and removing personal data from US data brokers and people-search sites, offering detailed screenshot reporting and broad US data broker coverage. Surfshark sees Optery's US expertise complementing Incogni's global scale, potentially accelerating the development of new privacy tools across the group.
Currently, Optery operates independently in the US and Canada, with plans for international expansion.
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