Suno Inks ‘Strategic Partnership’ With Believe
Suno will use music from participating Believe artists to train its upcoming AI music models, and Believe participants will receive a share of revenue in return.
Suno, the AI music platform, has formed a strategic partnership with French music giant Believe, expanding their collaboration to include new music models created in partnership with the music industry. Under the agreement, music from participating Believe and TuneCore artists and labels will be included in the new models. Artists and labels can opt-in to participate in AI model training for new music products.
Any AI songs created using the French company’s participating songs will be eligible to distribute through Believe and TuneCore. This partnership marks the third music company partnership for Suno, following deals with BMG and Warner Music Group, and follows a policy Believe posted in April which previously blocked the distribution of AI-generated tracks.
The press release stated that artists and labels participating in the partnership will be compensated, with compensation taking the form of a revenue share. The partnership comes amidst a wave of lawsuits against Suno from the music industry, including a class action lawsuit led by country star Jason Isbell and a lawsuit from Mexican label Gerencia 360 Music.
Denis Ladegaillerie, founder and CEO of Believe, emphasized the partnership's potential to support independent artists and provide them with new tools and opportunities, while Suno CEO Mikey Shulman highlighted the expanded opportunities for independent artists and increased exposure for their music.
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