Suchmaschine: Google warnt vor schlechteren Suchergebnissen durch EU-Auflagen
Google muss seine Suchergebnisse auf Druck der EU erneut verändern. Der Konzern erwartet dadurch weitere Einbußen für europäische Unternehmen.
Brussels - The European Union's (EU) stricter regulations are reportedly worsening Google's search results quality, according to a Google manager who spoke to Reuters. This development has also significantly increased the costs for European businesses, the manager added. The worsening quality is the most drastic in Google's 29-year history, affecting only users outside the EU.
The Digital Markets Act (DMA) led the EU to fine Google 460 million Euros for its practice of favoring its own services, including price comparison and booking pages like Booking.com or Expedia. Google must adjust the presentation of search results to comply with the law within 60 days, or face additional penalties of up to five percent of its global revenue.
In future, Google may prominently display a specialized price comparison or booking site, along with links to two more providers and smaller advertisements featuring selected information such as current prices. The selection and order of presented companies are determined by Google's algorithm.
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