Starbucks Japan proves Pumpkin Spice is NOT dead, with a new take for autumn
Exclusive lineup breathes new life into the Pumpkin Spice Latte, and serves up other designer beverages too. There’s been a lot of talk recently about the death of Pumpkin Spice, with experts saying online data indicates the hype for it is over, as many young people turn to other drinks like matcha. Here in Japan, […]
Starbucks Japan has introduced a new autumn lineup that breathes fresh life into the beloved Pumpkin Spice Latte, showcasing a playful approach to fall flavors. Despite recent speculation that the hype for Pumpkin Spice had died down, the iconic beverage continues to thrive in Japan, particularly at the Starbucks Reserve Roastery Tokyo.
The new lineup features five designer beverages, each rooted in the theme of "Crafting a Playful Fall" and the spirit of "craft exploration" that is deeply ingrained in the Roastery Tokyo. While the revamped Pumpkin Spice Latte is the star of the show, there are also other exciting offerings to delight coffee lovers.
One standout beverage is the Espresso Rosso Tonic (1,178 yen for takeout or 1,200 yen for dine-in), created by Starbucks’ 19th Coffee Ambassador, Asumi Yamaguchi. Inspired by the espresso tonic that served as her gateway to black coffee, this drink blends coffee with brown sugar syrup, cinnamon, and passionfruit tea, all with a subtle cranberry touch for added complexity.
Another unique addition is the Barrel-aged Pumpkin Spice Latte (1,400 yen for dine-in only), a limited-time offering that sets itself apart from the classic version. This autumn delight has been aged in barrels, resulting in a richer, more robust flavor profile that promises to elevate the traditional Pumpkin Spice experience.
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