Singularu: de tener una tienda a facturar 42 millones en menos de diez años vendiendo bisutería

Singularu, a Valencian jewelry brand founded in 2014 by Cristina Aristoy and Paco Tormo, has achieved a remarkable feat in just under a decade: generating 42 million in revenue from a single store selling jewelry. Launched with the support of Juan Roig, owner of Mercadona, the brand initially attempted a different business model, manufacturing products upon customer demand.

However, they soon realized that this approach was challenging to manage. The founders, therefore, focused on analyzing market data, international trends, and consumer behavior to guide their strategy.

Brief written by urgent.news from El Pais Economia's own syndicated text. Machine-written — may contain errors; check the original before relying on it.