Reynolds is selling fruity new vapes unauthorized by FDA
The decision to move ahead with new products in the absence of FDA authorization could spur other big manufacturers to do the same, one tobacco-nicotine expert said.
In a suburban Ohio gas station near a highway, a sign promoted four new fruit-flavored Vuse Pro vape flavors from Reynolds American - peach, berry, watermelon, and mint. These products are currently on sale in Ohio and other states despite lacking Food and Drug Administration authorization. Critics argue the FDA's recent softened enforcement guidance in May may have prompted the unauthorized release of these fruity vapes.
Mitch Zeller, a former FDA Center for Tobacco Products head, contends the guidance is misguided both from a public health and legal standpoint. Cristine Delnevo, director of the Rutgers Institute for Nicotine and Tobacco Studies, fears other major manufacturers frustrated with the FDA's slow review process might follow suit, potentially leading to widespread noncompliance. Altria, a major tobacco company, has already sued the FDA over the agency's review timeliness.
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