Paik's Dabang accelerates global push with Taiwan franchise deal
Theborn Korea is stepping up the overseas expansion of its coffee brand Paik’s Dabang, signing a 10-year master franchise agreement to enter Taiwan after opening its first stores in Japan earlier this year. The company said Tuesday that it signed the agreement on Aug. 29 with a local partner in Taiwan at a ceremony attended by CEO Paik Jong-won and representatives of the Taiwanese company.…
Theborn Korea is intensifying its global expansion of the Paik’s Dabang coffee brand by entering into a 10-year master franchise agreement with a local partner in Taiwan. The deal was signed on August 29, following the brand's recent entry into Japan, where two stores were opened in Tokyo's Shimbashi and Kanda districts. The Taiwanese partner will launch 10 outlets in the first year, with plans to expand to over 150 stores by the fifth year.
Theborn Korea is currently conducting market research in Taiwan to devise an effective operating strategy, with the first store expected to open in the first half of the next year. This major franchise agreement adds to the brand's expansion efforts, which have already seen success in Japan, where Paik’s Dabang stores have sold an average of more than 1,000 drinks per weekday.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
