MS NOW Entering DTC Era With Launch Of Membership Program And Dedicated Streaming Outlet
MS NOW will enter the direct-to-consumer era on Wednesday, launching a membership plan and dedicated streaming service. The 30-year-old cable network, like its linear peers, has been looking for ways to balance streaming with traditional pay-TV delivery as cord-cutting continues to eat into subscriber levels. In the news business, the track record for subscription streamers […]
We haven't written up this one. Deadline has the full story — the link below goes straight to it.
