MS NOW Adds Rachel Maddow Q&As, Calm Meditations to New Membership
The network is expanding its DTC offering with twice-daily access to anchors and reporters The post MS NOW Adds Rachel Maddow Q&As, Calm Meditations to New Membership appeared first on TheWrap .
MS NOW is introducing a new paid membership service, set to launch on Wednesday for $7.99 per month. This offering is part of MS NOW's strategy to establish direct consumer relationships beyond traditional cable bundles. The membership will provide twice-daily live question and answer sessions with Rachel Maddow and other network personalities, including "Morning Joe" hosts Joe Scarborough, Mika Brzezinski, and Willie Geist.
Members will also have the opportunity to join live video discussions with Maddow and "Morning Joe" team members. In addition to the Q&As, subscribers will have access to guided meditations from Calm, designed to provide a break from news consumption. These meditations are aimed at helping users reset and manage the constant news cycle.
The membership will also feature programming focused on the intersection of news and everyday life, with contributions from former ABC News journalist Dan Harris, therapist Nedra Glover Tawwab, and various healthcare and parenting experts. MS NOW's SVP of content strategy, Marcus Mabry, emphasized that the membership aims to maintain audience engagement while providing tools to help process and reflect on the news.
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