Manchester United agree club record sleeve sponsorship with fintech unicorn SumUp
Manchester United have filled their sleeve sponsor vacancy by signing a club record multi-year deal worth more than £20m a year with fintech unicorn SumUp. The London-based provider of mobile payment solutions will appear on the sleeve of matchday shirts worn by United’s men’s, women’s and youth teams. The financial terms are understood to represent [...]
Manchester United has secured a record club sponsorship deal with fintech startup SumUp, worth over £20 million annually. The London-based mobile payment provider will adorn the sleeves of matchday shirts worn by the men's, women's, and youth teams. This agreement surpasses the previous £20 million-per-season commitment from DXC Technology and comes ahead of United's return to the Champions League after a two-year hiatus.
Marc Armstrong, United's chief commercial officer, expressed delight at welcoming SumUp as their official sleeve partner, stating that the new deal supports the club's commercial growth strategy. The agreement underscores the enduring appeal of Manchester United as a platform for ambitious brands aiming to connect with a global audience.
As the first sleeve partner in elite sports for SumUp, the deal marks a significant milestone for the company, which has seen rapid growth since its inception in 2012 and is reportedly eyeing an IPO at a valuation of £8 billion to £12 billion. SumUp's UK CEO, Luke Griffiths, highlighted Manchester United's iconic status and widespread fanbase as key factors that make the partnership particularly appealing.
United's sleeve deal is reported to be narrowly behind Arsenal's agreement with Deel, valued at up to £25 million annually, but falls significantly short of Real Madrid's world-leading £60 million-per-season contract with HP.
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