L Catterton close to acquiring controlling stake in Hyrox at €600m valuation
L Catterton is nearing a deal to acquire a controlling interest in fitness competition brand Hyrox in a transaction that could value the business at approximately €600m ($697m), according to a report by Bloomberg citing unnamed people familiar with the matter.
L Catterton is reportedly close to reaching a deal to take a controlling stake in fitness competition brand Hyrox, with a potential valuation of around €600 million, according to Bloomberg citing unnamed sources. The US private equity firm is also exploring the possibility of involving co-investors from its global network, including potential partners in Asia, as it seeks to capitalize on Hyrox's rapid expansion across various markets.
Hyrox, which is currently owned by Swiss-based Infront Sports & Media backed by Chinese conglomerate Dalian Wanda Group, has experienced significant growth since its founding in Hamburg in 2017. The brand's unique format, combining running with functional fitness stations, has attracted a diverse range of participants, from casual exercisers to elite athletes.
Hyrox's international expansion is set to reach a new milestone as Hong Kong is set to host the 2027 Hyrox World Championships, marking the first time the event will be held outside Europe or North America. An agreement between L Catterton and Hyrox could be finalized in the near future, although discussions remain confidential and terms may still undergo changes.
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