KMA announces roll out of digital advertising boards
The Kumasi Metropolitan Assembly (KMA) is set to overhaul outdoor advertising in the metropolis, with plans to replace traditional static billboards with digital advertising boards from 2027. The move forms part of the Assembly’s efforts to bring greater order to the city’s advertising landscape and improve the appearance of major roads and public spaces. Kumasi […]
The Kumasi Metropolitan Assembly (KMA) announced plans to transition outdoor advertising in the metropolis from traditional static billboards to digital advertising boards starting in 2027. Mayor Richard Ofori Boadi Agyemang revealed this during a meeting with 28 registered advertising companies on September 7. He expressed concern over the unregulated installation of billboards of varying sizes along major routes, which detracts from the city's visual appeal and creates obstructions for motorists and pedestrians.
The new policy aims to reduce the overall number of billboards and establish uniform standards for their size, design, and location. Key areas such as the Airport Roundabout, Sofoline, Ahodwo, Bekwai Roundabout, Kumasi Zoo, Kejetia, and the Central Business District will have distinct advertising specifications. The Ahodwo-Santasi stretch will remain off-limits to billboard installations until the road dualisation project is completed.
The Assembly also plans to conduct a cleanup exercise to remove old, dilapidated, and oversized billboards, as well as structures belonging to operators with outstanding payments. The transition to digital advertising is a key part of KMA's broader effort to create a more organised and modern outdoor advertising system in Kumasi.
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