Keep Converting closes $2 million pre-seed led by Nuwa Capital, COTU Ventures

UAE-based AI e-commerce startup Keep Converting has secured $2 million in pre-seed funding led by Nuwa Capital and COTU Ventures. The company emerged from stealth mode and was founded by Mohammad El Mougi and Manuel Prinz in 2025. Keep Converting offers an AI-powered conversion optimization platform that creates personalized product page experiences for individual shoppers based on various factors, including how they found the website and their specific needs.

The funding will be utilized to onboard more merchants and expand the engineering team, focusing on enhancing AI-powered conversion and cross-client intelligence capabilities. Keep Converting's platform claims to lift conversion rates by an average of 64% across active client deployments in the United States, Europe, and the Gulf.

E-commerce brands have long competed for traffic through SEO, paid ads, and influencer reach. However, AI-driven discovery is now reshaping where shoppers come from, such as through ChatGPT and Perplexity. Despite this evolving channel, one issue remains unsolved: 98% of shoppers leave without making a purchase on a product page. Keep Converting aims to address this challenge by providing a fully personalized website experience for every visitor in real time.

The AI-powered platform generates thousands of product page variants for brands across various sectors, including consumer electronics, home appliances, beauty, fragrance, lifestyle, and accessories. Multiple AI-generated versions of a product page are displayed simultaneously, with the Keep Converting system promoting the most likely to convert version and creating new variants as it learns.

Most brands reportedly see measurable conversion lift within two weeks of going live on the platform. Keep Converting integrates seamlessly with popular commerce platforms like Shopify, WooCommerce, Adobe Commerce, Zid, and Salla, with client setup taking approximately 10 minutes. The head of the company, Mohammad El Mougi, previously served as Chief Product Officer at Vezeeta, a leading health-tech platform in the Middle East, and earlier led marketing at Vodafone.

Manuel Prinz, the co-founder, previously held the position of Head of Product at TikTok Shop US and served on the product management team at Walmart. They emphasize that Keep Converting transforms every product page into a personalized form that speaks to each shopper, allowing e-commerce sites to capitalize on the AI shift rather than merely surviving it.