Japan sushi giant Kura Sushi pulls campaign after employee steals promotional prizes
Japanese conveyor-belt sushi operator Kura Sushi has canceled a promotion featuring manga character Chiikawa after discovering that an employee had stolen promotional prizes from one of its stores.
Sushi giant Kura Sushi has halted a promotional campaign after an employee was found stealing promotional prizes from the campaign. The campaign, which featured promotional items including capsule toys, cups and pouches with a popular hamster-like character, was launched in response to a hit summer movie. The character, named Chiikawa, has gained popularity with both children and adults following the release of a movie about the character.
However, the campaign came to an early end as promotional items began appearing for resale on online marketplaces, indicating employee misconduct. Kura Sushi has since offered a temporary 10% discount at its stores as an apology and is now collecting all remaining promotional items from its stores. The company is also consulting police as it continues its investigation into the incident.
This is not the first time Japanese brands have faced scrutiny over limited-edition promotional goods, as McDonald's Japan recently halted a Pokemon promotion after stores were flooded with scalpers seeking trading cards offered with Happy Meals.
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