It's not your imagination: Streaming services are showing you more ads this year
Ad-supported streaming services are showing more commercials per hour amid a profit push in Hollywood.
Streaming services are displaying more advertisements this year, according to data from Ampere Analysis. The ad loads have increased by 18% from January to August, with streaming advertising loads climbing as consumers seek more affordable options amidst rising streamflation. Apple TV, a streaming service with shows like Slow Horses and Ted Lasso, is the only streamer without an ad-supported tier.
Of the nine most-watched streaming services, only Prime Video offered users fewer minutes of ads per hour last month than at the beginning of the year. Netflix experienced the largest ad load increase during this period, while Paramount+ led in ad loads, showing 9 minutes of ads per hour on average. Disney's streaming services, such as Disney+ and Hulu, displayed between 7.5 and 8.5 minutes of ads per hour.
Ad-supported streamers are becoming more popular as prices for ad-free plans continue to rise. Streaming services are turning to ad-supported tiers to increase revenue, and ad plans have generated 4 million net sign-ups in the first quarter, while ad-free plans saw more cancellations than sign-ups.
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