Isuzu dominates local car sales market as total sales hit 9,757
Data from the Kenya Motor Industry Association shows Isuzu sold 4,724 units between January and July, giving it a cumulative market share of 48.4 percent.
In July 2026, Kenya's motor industry saw a total of 1,677 vehicles sold, bringing the cumulative sales for the first seven months of the year to 9,757 units. Isuzu East Africa led the market, accounting for nearly half of the sales with 4,724 units, giving it a market share of 48.4 percent. Toyota was the second-largest contributor with 1,977 units, followed by Sinotruk, Tata, and Mitsubishi.
The decline in monthly sales, down by 235 units from June, was attributed to a stable exchange rate and the Central Bank Rate (CBR) of 8.75 percent, which supports asset financing for customers.
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