iPhone 18 Pro set to become Apple’s new default model

The iPhone 18 Pro is poised to become Apple's new default model following a lineup overhaul this year. Apple has introduced multiple new iPhone models every year for a long time, and it is expected to continue this trend. However, at this week's Apple event, a significant change is set to occur in the iPhone lineup. Instead of launching the usual 'iPhone' and 'iPhone Pro' options, the base model iPhone 18 will be absent.

Industry reports suggest Apple is pushing back the release of the iPhone 18 and iPhone Air 2 to early 2027. This leaves the fall lineup with only the iPhone 18 Pro as the only model. By delaying the iPhone 18's release, the iPhone 18 Pro will essentially become Apple's new default model. Users seeking a more affordable device will still have the option to choose from last year's iPhone 17, iPhone 17e, or iPhone Air.

However, in all marketing materials from Apple and carrier partners this fall and into the holidays, there will be no 'iPhone 18' to promote as the new default. Instead, the iPhone 18 Pro will fill that role. The iPhone Ultra will be too expensive and likely quite niche compared to the other options. For the average consumer looking for "the new iPhone," Apple will have only two choices: iPhone 18 Pro and 18 Pro Max.

This move represents an intriguing experiment, with the potential for iPhone 18 Pro to become the top-selling Pro model. However, coupled with anticipated price increases, it also poses a risk for Apple. Prospective upgraders may delay purchasing a new iPhone because there is no iPhone 18 to upgrade to. Only time will reveal if Apple's new plan proves successful.