Great Eastern targets affluent customers with new offerings

KUALA LUMPUR – Great Eastern Life Assurance (Malaysia) Bhd has introduced the Great Prestige offering, tailored specifically for affluent customers, along with the opening of the Great Prestige Suite at Prince Court Medical Centre, Malaysia's inaugural premium insurance suite located within a medical facility.

Great Prestige aims to cater to the evolving financial priorities of affluent clients throughout their lifetime. The Great Prestige Suite consolidates the essential components of the insurance application process into a single, dedicated setting. Customers can conveniently complete medical evaluations onsite and receive guidance during underwriting from a dedicated prestige ambassador.

As individuals advance in life, their financial priorities shift from wealth accumulation to preserving their existing assets. Great Prestige addresses these changing needs through relevant insurance options, specialized guidance, and a high level of personalized service. Great Eastern's CEO, Datuk Koh Yaw Hui, emphasized the importance of acknowledging customers' time constraints, striving to make the experience seamless, personal, and convenient.

The Great Prestige solution encompasses insurance products for both wealth creation, preservation, and legacy planning, accommodating both local and international requirements. These offerings include Prestige Heritage Global, Prestige Heritage Index, and Prestige Wealth Index. Through advisory services, clients receive specialized knowledge in tax, business, legal, estate, and investment matters, offering additional expertise when required.

Complementing the suite, customers have access to exclusive healthcare benefits, opportunities to engage in legacy and wealth discussions, and curated lifestyle experiences crafted to align with their evolving preferences and interests.