Google rolls out changes to search results in the EU to comply with the DMA, saying they mark the largest reduction in quality of service in Search's history (Foo Yun Chee/Reuters)
Alphabet's (GOOGL.O) Google on Tuesday rolled out changes to its online search results in Europe to satisfy EU antitrust regulators …
Google Search is set to undergo significant changes in the European Union (EU), potentially impacting the quality of results for users in the region. The company is complying with recent regulations imposed by the European Union, which resulted in a hefty $1 billion fine for alleged violations of the Digital Markets Act (DMA). These changes will allow rival vertical search services, such as Expedia or Booking.com, to appear ahead of Google’s own results for services like flights or hotels, also known as vertical search services or VSS. Google has acknowledged these changes, stating that they may degrade the user experience in Europe.
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- Google Search is being forced to change, and some users might feel the pinch androidauthority.com
