Ghana Secures ‘Visit Ghana’ £10m Shirt Deal With Sunderland
CJ Paul Baffoe-Bonnie displaying the branded jersey Ghana has secured a private sector led initiative that will see ‘Visit Ghana’ on the front of jersey of English Premier League Read More... The post Ghana Secures ‘Visit Ghana’ £10m Shirt Deal With Sunderland appeared first on DailyGuide Network .
Ghana has secured a £10 million sponsorship deal with Sunderland Football Club, which will see the country's name prominently displayed on the English club's jerseys for the 2026/2027 season. The private sector-led initiative aims to provide Ghana with valuable exposure to football audiences across the UK and worldwide, through Premier League matches, digital platforms, and international media.
Speaker of Parliament Alban Sumana Kingsford Bagbin announced the partnership in August, revealing that advanced discussions with Sunderland were already underway. However, he did not disclose the financial details or confirm that the project had been finalized. Bagbin emphasized that the initiative would not be sponsored by Parliament, stating that the main sponsor is a private sector entity.
The Ghana Football Association, the Ministry of Sports and Recreation, and the Ministry of Finance are supporting the venture, but their roles are limited to providing assistance rather than directly financing the sponsorship. The announcement has already generated interest in both Ghana and the UK, potentially boosting tourism and awareness of the country, particularly among those with existing connections to Africa or with general curiosity about the nation.
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