From Covid videos to 2.8m fans and Hyderabad airport detention: The meteoric rise of Nandu’s World
Dubai: A few years ago, Rama Nandana was making videos for fun from her home in Britain. Then came millions of followers, billions of views, a family turned into an online cast and even an appearance alongside one of Telugu cinema’s biggest stars.
Rama Nandana, known online as Nandu's World, began her YouTube career during the COVID-19 pandemic by posting short, fun videos for entertainment. Her distinctive voice drew both mockery and admiration from early viewers, but she persisted in refining her content. Gradually, her channel evolved from casual videos to a well-organized, family-oriented entertainment brand featuring her husband Madhu, and their children Bannu and Bittu.
The "CRAZY Family" series became Nandu's World's flagship content, focusing on relatable domestic situations and humor. The family's distinctive blend of British and Telugu cultural elements resonated with audiences worldwide. The channel's success is evident in its impressive numbers, with over 2.85 million subscribers and more than 2.7 billion total video views.
Individual "CRAZY Family" videos have garnered millions, if not tens of millions, of views. While Nandu's World amassed considerable wealth through advertising revenue, the exact earnings remain unclear. Reports suggest Nandu and her husband could have earned between Rs20 lakh and Rs30 lakh monthly, but Nandu herself downplayed these claims, stating that their YouTube income was insufficient to cover even their flight tickets.
In truth, Nandu's World has become a significant force in the Telugu internet, with its family casting turning everyday life into a globally recognized digital entertainment brand.
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