CJ CheilJedang’s ‘jari’ Wins Global Spirits Awards
CJ CheilJedang’s premium distilled spirits brand jari has won awards for all three products it entered in two of the world’s leading international spirits competitions, underscoring the growing global appeal of Korean distilled liquor.The brand’s products — jari Munbae 24, jari Munbae 41 and jari Ga
Jari, a premium distilled spirits brand under the ownership of CJ CheilJedang, has emerged victorious in the 2026 International Wine & Spirit Competition (IWSC) and the International Spirits Challenge (ISC) by claiming awards for all three of its products. The accolades include a Silver medal for jari Munbae 24 and jari Munbae 41, and a Bronze medal for jari Gamuchi 24 at the IWSC, while the same products secured Gold and Silver medals at the ISC.
These awards, bestowed upon jari Munbae 24 and Munbae 41 for their delicate fruity aromas, smooth texture, and balanced flavors, highlight the growing global appeal of Korean distilled liquor. Korean distilled spirits, including jari, are increasingly recognized as a premium category in the global liquor market due to the soaring popularity of Korean food and culture.
CJ CheilJedang, the company responsible for the creation of jari, collaborated with Korean distilleries such as Munbaeju Brewery and Danong Bio to develop the brand. The company plans to introduce jari to the U.S. market this fall, focusing on premium Asian spirits and their connection with Korean food and dining experiences. The international awards not only showcase the potential of Korean distilled spirits to compete on a global scale but also serve as a solid foundation for the expansion of jari into overseas markets.
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