BLACKPINK’s JISOO to Star as 4 Different ‘Cinematic Characters’ in Conceptual Fashion Campaign
"Maybe we're not supposed to have everything figured out," the K-pop star muses in the first clip.
BLACKPINK member JISOO is set to star in a series of four short films, each portraying a different "cinematic character" for a fashion campaign with Self-Portrait, a London fashion house. This marks JISOO's debut as the face of the brand, having become the first musician to do so in 2024. The campaign's first installment features JISOO portraying a "theme park cyborg" in the video titled "The Enigma," designed by Oliver Hadlee Pearch.
In the clip, she wears Self-Portrait's faux leather skirt and checkered knit blazer while appearing bubbly and confident before the camera. JISOO, who worked closely with founder and creative director Han Chong on the project, shared that each character required her to adopt a distinct style and demeanor, which she achieved through close collaboration with the brand's creative team.
Han Chong expressed his admiration for JISOO's versatility and chameleonic talent as a performer, highlighting how she embodies the multifaceted essence of the Self-Portrait brand. The campaign aligns with JISOO's new solo musical endeavors, as she recently released the single "Click" on September 4.
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