Amilon (gift card) passa alla multinazionale inglese Tillo

The Italian company Amilon has been acquired by the English multinational Tillo, a leading player in the gift card, rewards, and incentive market. The acquisition comes as part of Tillo's international growth strategy, which sees the combined group processing gift cards worth over €3.5 billion and targeting a 30% year-over-year growth.

Amilon's co-CEO and founders, Andrea Verri and Fabio Regazzoni, along with CIO Renato Buontempo, will continue to lead the business, maintaining a minority stake in the controlling holding company, which includes private equity firm Tenzing as a majority shareholder. Amilon, headquartered in Milan with offices in Madrid and Warsaw, was the first company to introduce digital gift cards in Italy and has played a significant role in building the today central market for digital incentives, employee engagement, and corporate welfare.

In 2025, Amilon's revenue reached €609 million, up from €455 the previous year. The acquisition marks a strategic step in Tillo's path to international growth, creating a stronger player in the reward, incentive, and gift card market. Together, Tillo and Amilon, now part of the globally leading Tillo Group, will offer a wider portfolio of brands and enhanced support for clients and partners in Europe, North America, and Asia-Pacific.

This acquisition will help Amilon respond more effectively to the needs of multinational companies seeking a single partner for the UK, Italy, and Europe, while also providing new distribution opportunities for brands in the global consumer markets. Andrea Verri and Fabio Regazzoni, co-founders of Amilon, stated that the operation represents the next step in their evolution from a gift card specialist to a leading digital value platform, helping businesses engage, reward, and connect with people through an increasingly diverse and extensive ecosystem of solutions.