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Marketers face dilemma around rising bot and AI web traffic

Bot traffic is rising for e-commerce brands and interfering with retargeting strategies. But marketers are split on whether they should remain open to AI visitors or work harder to block.

  • Over half of web traffic now from bots and AI agents
  • Media companies struggle with scraped content for LLM tools
  • Some brands benefit from high-converting AI traffic

GPT-6 Astra scores 95% on one robot task, 10% on another

Robocurve has run OpenAI's GPT-6 Astra and Anthropic's Claude Fable 5.1 against physical robot arms, and the results split sharply by task. Astra completed the easy task 19 times out of 20.

  • GPT-6 Astra achieved 95% success on one robot task
  • Claude Fable 5.1 scored 40% on the same easy task
  • Both models cost $2.12 per run for the puzzle task

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