Tim Cook Delivered a 2,720% Total Return Over 15 Years. Here's Whether John Ternus Can Do the Same for Apple Investors.
Apple is facing some pressure, but there's a lot to be excited about.
Tim Cook's 15-year run as CEO of Apple resulted in a remarkable 2,720% total return for investors, including dividends. As Apple continues under new leadership with John Ternus at the helm, investors are eagerly watching to see if he can replicate Cook's impressive performance. The iPhone, introduced in 2007 during Steve Jobs' tenure, has become the world's top-selling smartphone.
Apple maintains a strong market position with three top-selling smartphone models, as reported by Counterpoint Research. Statista estimates there are 1.6 billion active units, with Apple shipping nearly 248 million units in 2025 alone. iPhone sales have surged more than 20% over the past three quarters, earning the title "the most lucrative product in history" according to The Wall Street Journal.
Written by urgent.news from Motley Fool's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
