Somoco Ghana Launches 2026 ‘Safe Journey’ Road Safety Campaign

Somoco Ghana Limited, the exclusive distributor of Bajaj automobiles in Ghana, has initiated its "Safe Journey" 2026 Road Safety Campaign in collaboration with the National Road Safety Authority, Driver and Vehicle Licensing Authority, Ministry of Transport, and the Ghana Police Service. The campaign, set to run until December 2026, aims to promote safer road usage and responsible riding, with a specific focus on motorcycle and tricycle operators.

It encompasses rider education, safety awareness, training, licensing assistance, helmet and protective gear promotion, and other initiatives to foster responsible road-user behavior.

At the campaign's launch, Nii Ayi Hyde, Managing Director of Somoco Ghana Limited, emphasized that the company's role as a significant mobility provider extends beyond supplying motorcycles and tricycles. He highlighted that road safety must be an integral part of the customer journey, from the dealership to the road, and expressed Somoco's dedication to fostering a culture where mobility and safety are inseparable.

Jerry Aye, Head of Marketing at Somoco, stated that the company's aim is to simplify safer choices for riders and encourage safety habits that would persist beyond the campaign's duration. Abraham Amabila, Director-General of the National Road Safety Authority, praised Somoco for spearheading the initiative and described the campaign as a crucial strategic road-safety educational effort.

He emphasized that road safety is a collective national responsibility and encouraged other corporations to support initiatives aimed at minimizing road accidents.

Joseph Bukari Nikpe, the Minister of Transport, addressed the attendees, highlighting advancements concerning the regulation and legalization of commercial motorcycle operations, commonly known as Okada. He stressed the significance of ensuring these operations are conducted within an appropriate regulatory framework.

A key element of the campaign is the DVLA-certified Somoco Riding Academy, which will provide rider training and licensing assistance, particularly for commercial riders. The launch was attended by representatives of the National Road Safety Authority, Driver and Vehicle Licensing Authority, Ministry of Transport, Ghana Police Service, transport operators, riders, ride-hailing partners, and journalists.

Somoco Ghana generously donated a brand-new Bajaj Boxer 125 HD motorcycle to the National Road Safety Authority to bolster their road-safety activities. The Safe Journey 2026 campaign will proceed across Ghana until December, focusing on rider education, safety awareness, training, licensing support, donations, and the promotion of responsible road-user behavior.