Six Flags Lets Guests Use BNPL to Buy Season Passes

Six Flags, a leading amusement resort operator, is expanding its services to include buy now, pay later (BNPL) options for customers, according to a recent press release. The company has partnered with FinTech Upgrade to introduce Flex Pay, a new feature that allows guests to purchase season passes and pay for them over time in fixed monthly installments.

Flex Pay is currently available for eligible online purchases of $49 or more, enabling guests to enjoy Six Flags parks immediately while spreading the cost of their purchases over time.

Speaking of the new offering, Flex Pay President Tom Botts said, "In a time when families are looking for ways to maximize value without sacrificing meaningful experiences together, flexible payment options can make a real difference." Meanwhile, Six Flags Chief Marketing Officer Amy Martin Ziegenfuss added, "Six Flags has long been committed to providing families with one of the best entertainment values available.

Flex Pay gives guests another way to maximize that value by locking in current pricing, breaking payments into manageable installments and enjoying a season of world-class rides, seasonal events and experiences from day one."

In related news, a PYMNTS Intelligence report titled "Beyond Pay in 4: Many BNPL Buyers Would Pay for More Time" revealed that consumers who spread their purchases across multiple BNPL providers are more inclined to pay for additional interest. Specifically, 82% of consumers who use at least four different BNPL providers said they would be willing to pay interest to gain access to a longer repayment cycle, compared to 46% among those who use only one provider.

The report suggests that BNPL's most active customers could serve as a natural market for longer-duration credit, as they are already comfortable with multiple providers and are willing to accept interest for the benefit of a longer repayment period.