Officials want to turn Miami into Vice City for GTA 6. Police disagree.
Some Miami officials want to partner with Rockstar Games for the release of GTA 6, but law enforcement doesn't like the idea.
Some officials in Miami-Dade County are pushing to transform their city into a replica of Vice City for the upcoming launch of Grand Theft Auto VI, according to The Miamian. Law enforcement officials have expressed strong opposition to this proposal. The fictional city of Vice City serves as the backdrop for the popular video game's sixth installment.
Miami-Dade County officials submitted a proposal to Rockstar, the developers of GTA, via a pitch deck obtained through a public records request. The presentation outlined various marketing ideas, such as branding Miami International Airport and parts of the Metromover with Vice City imagery, and establishing a Vice City Radio Lab at the Main Library in downtown Miami.
The mayor's office has held informal discussions with Rockstar regarding possible partnerships, but nothing has been officially agreed upon yet. Miami-Dade Sheriff Rosie Cordero-Stutz condemned the idea, stating that Miami-Dade County is not Vice City and that GTA is a video game franchise centered around criminal activity. Cordero-Stutz expressed concern that the city's promotion of a fictional identity built around criminal activities could send the wrong message during a time when law enforcement is actively working to prevent violent crime, robberies, car thefts, and drug trafficking.
Other county commissioners, like Juan Carlos Bermudez, also oppose the partnership, emphasizing that important county assets, like Miami International Airport, should not be temporarily rebranded as Vice City Airport. Meanwhile, Commissioner Damian Pardo is sponsoring an ordinance that would grant Rockstar waivers to advertise GTA 6 through temporary banners, building wraps, and promotional displays.
These waivers are typically reserved for significant events like the 2026 World Cup. The money generated from these promotions would be used to develop 33 acres of open space called the Rev. Edward T. Graham Heritage Trail. Whether Miami will become Vice City remains uncertain.
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