Nexen Tire expands global reach as primary supplier for Hyundai's new Avante
Nexen Tire is putting its tires on Hyundai Motor’s redesigned Avante as it seeks to expand its presence across markets where the compact sedan is sold. Nexen Tire said Monday it will supply original equipment tires for Hyundai Motor’s new Avante, with different models planned for markets based on local climate and road conditions. The company will initially supply the tires in Korea before…
Nexen Tire is set to supply tires for Hyundai Motor's redesigned Avante, marking its expansion into markets worldwide where the compact sedan is sold. The company announced on Monday that it will provide original equipment tires for Hyundai's new Avante, tailored for different models based on local climate and road conditions. Nexen Tire's initial deliveries will be in Korea, followed by expanding to North America, the Middle East, Africa, and Europe.
For the Korean and North American markets, where drivers encounter pronounced seasonal changes, the Avante will be fitted with 16-inch and 18-inch N'PRIZ S tires. These tires employ 3D kerf technology to enhance grip on snowy roads, while their variable-pitch tread blocks contribute to reduced road noise. Additionally, the tire's compound is designed to balance fuel efficiency with wear resistance, according to Nexen Tire.
In Europe, where summer tires are commonly used, the Avante will be equipped with 16-inch N'BLUE S tires. Nexen Tire's N'BLUE S technology is engineered to improve wet-road braking and handling by optimizing grooves that contact the road, ensuring a safer driving experience.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.