New initiative helps women rebuilding after GBV prepare for work, economic independence
Change Logic and Ladies of Hope hosted the first Change, In Her Hands activation, working with 11 women as they prepare for their next professional or economic opportunity.
On 4 September 2026, Change Logic and Ladies of Hope held their first Change, In Her Hands activation, an initiative aimed at empowering 11 women to gain professional and economic independence after overcoming gender-based violence (GBV). Initially conceived as a Women's Month concept focusing on practical workplace preparation, the program has expanded into a recurring initiative that builds professional confidence, provides access to networks, and supports economic independence.
At the 4 September session, participants received interview preparation, professional headshots, and various workplace-readiness and confidence-building activities. South African country artist Cordelia Louise delivered an inspiring message, emphasizing the day's focus on rebuilding confidence and envisioning new possibilities.
Numerous service providers, professionals, and brands contributed their time, expertise, and resources to the event. Among them were MUD Cosmetics, Mina Cup, Nicci Boutiques, Alichestitches, Ethereal Candle Crafters, Soul Souvlaki Rosebank, Eve Image, Elden Social Workers, and Werkie.co.za. The Top Employers Institute further supported the cause by sponsoring a local hairstylist from Ennerdale to style the women's hair for their professional photos, ensuring the initiative supported a local service provider.
The community also rallied to support Change, In Her Hands. Many individuals, even those without prior connections to Change Logic or Ladies of Hope, donated workplace-appropriate clothing and personal toiletries and essentials for the women's gift bags. The women also received high-quality gifts from brands like Shiseido, Issey Miyake, and Sol de Janeiro, including skincare products, fragrance, and Brazilian Bum Bum Cream.
Change, In Her Hands began with the simple idea of providing access to resources and networks that many take for granted. Natania Pio, Head of Marketing and Communications at Change Logic, highlighted how the initiative aims to open these networks, demonstrating the impact of collective support. Ladies of Hope currently accommodates 11 women, with plans to expand capacity to 22 beds through community fundraising efforts. Donations can be made through the campaign's BackaBuddy page to help achieve this goal.
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