Mutua pone el foco en Cataluña y diez provincias para crecer

Mutua Madrileña has highlighted thirteen provinces for expanding their insurance business, which include Barcelona, Girona, and Lleida, although they claim the focus is not strictly geographical. The list also encompasses Almería, Cantabria, La Rioja, Murcia, Pontevedra, Albacete, Las Palmas, Navarra, and Santa Cruz de Tenerife.

The insurance offering does not adhere to any specific geographical criteria as it targets individuals with 15 points on their driving license, regardless of their location within the designated provinces.

Mutua Madrileña offers a discount on the policy price to those who submit a certificate from the General Directorate of Traffic, verifying that the main driver of the vehicle possesses all 15 points within one of the thirteen specified provinces. The insurer does not disclose the exact amount of this bonus in their campaign for this particular group of private individuals, as it is not standardized but personalized based on the profile and the vehicle, among other factors.

For years, Mutua Madrileña, headed by Ignacio Garralda, has been balancing the weight of their automotive business in Madrid with the rest of Spain. Nearly two decades ago, the automotive segment accounted for 77% of the group's income, but today it constitutes only 15%, as the company has diversified its product and geographical presence.

Garralda stated during the presentation of the company's results that the percentage representing the automotive business in Madrid relative to the total income in Spain is not decreasing due to a reduction in Madrid's presence - quite the opposite, it has been reinforced - but rather due to the strong growth of their presence in the rest of Spain.

The company earned 1.513 million euros in car insurance premiums during the first half of the year, marking a 13.17% increase compared to the same period last year, double the growth rate of the sector (6.57%). Mutua has lowered prices for a significant portion of its automotive portfolio, freezing rates at 50% for 50% of their auto clients, as reported by the entity.

This strategy contrasts with the bull market trend. Mutua Madrileña is the largest contributor to this business, earning 1.244 million euros in premiums, a 10.88% increase. SegurCaixa Adeslas saw a 25.1% increase in their premium volume for this segment, reaching 269 million euros. With a 19.44% market share in this segment, the group controls a significant portion of the market.

Mutua Madrileña earned a total of 4.856 million euros in premiums in the period, representing a 10.1% growth.