From pregnancy cravings to becoming a local favourite: Meet the Emirati couple behind 'Gonuts'
Dubai : Some couples have date nights. Mira Bin Thani and Aref AlMazrouei have recipe testing sessions. One day, they might be debating whether a doughnut flavour deserves to live another week. Another, they are experimenting with homemade cola using a blend of spices. And somewhere along the way, they managed to turn a pregnancy craving into one of Dubai’s growing homegrown food stories. The…
Dubai: Mira Bin Thani and Aref AlMazrouei, an Emirati couple, have turned a pregnancy craving into one of Dubai's homegrown food stories. The couple founded Gonuts Bakery and Wilder Smash Burgers, both businesses born out of curiosity, stubbornness and a refusal to give up. Their journey began with a doughnut from LA, which led to the creation of Gonuts Bakery during the Covid-19 pandemic.
However, their first doughnuts didn't sell well, so they pivoted to crullers, which became an instant hit. The duo also created Wilder Smash Burgers, a burger concept launched earlier this year. The founders take an experimental approach to food and accept that some ideas will fail. They have tried various flavors, including a pecan pie that became one of their bestsellers.
The restaurant's success has allowed the couple to sell out, and they now work as waiters and take orders for their customers.
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