Festive carts to get heavier; Pixxel’s fresh fuel
This year's festive season is expected to witness a significant boost in online shopping activity, with ecommerce marketplaces and retailers projected to sell a record Rs 1.50-1.55 lakh crore worth of goods, a 25-29% increase from last year's Rs 1.20 lakh crore. Mobile phones, lifestyle products, and appliances are likely to account for over half of the total gross merchandise value (GMV) during this period.
Quick commerce is anticipated to contribute 16%, or Rs 24,000 crore, to festive spending, as consumers increasingly seek instant delivery. To meet this demand, quick commerce platforms may need to hire an additional 35-40% of temporary workers compared to the previous festive season. Furthermore, brands are tailoring their SKUs for various occasions and regions to cater to the growing consumer base.
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