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European chamber chief in Hong Kong heads to Brussels to ‘reset city’s image’

The head of the European Chamber of Commerce in Hong Kong (EuroCham) aims to “reset” perceptions about the financial hub during the organisation’s first-ever “door-knock” mission to Brussels, emphasising that the city remains “significantly, fundamentally” distinct from its mainland Chinese counterparts. With Hong Kong set to unveil its first five-year plan on September 16 – the same day the…

European chamber chief in Hong Kong heads to Brussels to ‘reset city’s image’

Johannes Hack, the head of the European Chamber of Commerce in Hong Kong, is set to embark on a trip to Brussels in a bid to "reset" the city's image. The chamber's first-ever "door-knock" mission aims to highlight Hong Kong's unique qualities as a financial hub distinct from mainland China and to attract European firms to the city.

The mission comes as Hong Kong prepares to unveil its first five-year plan on September 16, the same day the delegation arrives in Brussels. Hack emphasized that Hong Kong possesses a robust open society, government engagement, and widespread use of English, which set it apart from other Chinese cities. However, he acknowledged that data security concerns and the national security law enacted in 2020 have created challenges for foreign firms looking to do business in Hong Kong.

Despite these issues, Hack remains optimistic about the city's potential and the importance of fostering trust between European and Hong Kong companies.

Written by urgent.news from South China Morning Post - Hong Kong's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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