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Women wellness start-up Nua has announced a $50 million Series C funding round led by Peak XV & Filter Capital, with involvement from existing investors Mirabilis Investment Trust and Footpath Ventures. The round also encompasses a secondary offering, enabling partial exits for Kae Capital, Lightbox VC, and other angel investors. Nua intends to utilize the capital for brand building, market expansion, distribution, and bolstering its R&D capabilities to develop a robust innovation pipeline for women's wellness products.

Founded in 2017, Nua currently serves more than 3 million women and girls monthly, offering products and services such as Zero Irritation period care, maternity care, and everyday intimate care. The company has recently launched digital offerings, including the Nua Period Tracker App and SecretKeeper chat, which extend its interaction with consumers beyond its product range.

Ravi Ramachandran, Founder & CEO of Nua, expressed his gratitude for the funding, stating that the company has been dedicated to addressing unmet needs in women's wellness through better-for-her products and a brand that resonates with today's young women and girls. Nua has managed to build a highly loyal customer base and quadruple its annualized revenue run rate from ₹100 crore to ₹500 crore within just 24 months while maintaining profitability.

Looking ahead, Nua aims to continue anticipating evolving women's needs and creating products that make a significant impact on their daily lives.

Sakshi Chopra, Managing Director of Peak XV, commented on the investment, noting that women's wellness in India presents a significant and growing opportunity. Nua has demonstrated exceptional ability in building a brand that connects deeply with consumers, positioning the company as the fastest-growing brand in the category and the second-largest player online. The investment from Peak XV and their partners is eagerly anticipated as Nua continues its growth trajectory in the women's wellness sector.